LEADEO - Design Thinking and innovation strategies agency

Expertise in Design Thinking and Innovation

We provide remote and in-person support using approaches that are human-centered and that leverage innovation, collective creativity and intelligence.

Training and coaching programs90%
Design Sprint development and facilitation94%
Customer Experience, Strategy or Service Design Projects93%
Design Thinking and Innovation Consultation86%

The Co-founders

We work with entrepreneurs who provide complementary expertise and technical solutions by putting people at the center of their business model.

Annie Gauthier, M.Ed, CRHA

Senior Consultant, Design Thinking

514.704.8569

anniegauthier@leadeo.ca

Design Sprint & Innovation Strategies
Design your life (certified coach)
Experience Design (XD) and Workshop Facilitation

Catherine Landry, Member CXPA

Lead Design Thinking, Innovation and CX

418.571.0306

catherinelandy@leadeo.ca

Human-Centered Service and Strategic Designer
Design Thinking and CX
Design and Facilitation of Co-creation and Innovation Workshops

Our proposition

People at the heart of our approach

Make a difference and respond to real needs.
Break down silos by integrating internal stakeholders and your ecosystem.
Dream big but start small!
Be a catalyst.

Our Customer's Favorites
Packages available upon request (remote or in-person)

VoC+E support
(voice of customer and Ecosystem)

The first step of any innovation approach is to understand the customer and ecosystem voices by doing a 360 degree empathy map.

Stakeholder Mapping

Ethnographic Interview Coordination

Creation of Customer Journey

Situational Analysis and Opportunities Assessment

Project Team Support

Learn more

Design Sprint Workshop
(Design Thinking)

Do you want to engage your stakeholders in the development of new strategies and solutions focused on your customers needs?

1 Launch Workshop

1 Ideation Workshop

1 Concept Workshop

1 Rapid Prototyping Workshop

1 Customer Testing Workshop

Integration Report and return on Experience

Plan your sprint

Design Thinking Ambassador Program
(Program Ambassador Training)

An absolute must in order to develop complex problem solving skills and build a culture of innovation.

Level 1 : Design Thinking: foundations and practices

Level 2 : Develop personalized Design Thinking Workshops

Level 3 : Facilitate Innovation Workshops

Personalized coaching

Practical exercises and real life cases

Request a quote

Measure your capability to innovate

This questionnaire evaluates your organization's capacity to innovate based on key elements that foster a culture of innovation.

Recent projects

Here are some examples of projects that we have recently executed in various sectors.

Objective: Generate new solutions with employees to create a more inclusive working environment.

Outcome: Creation of an Inclusion Lab to identify and prototype initiatives that enable an inclusive workplace.

Objective: Understand the clients behaviour who don't access services online.

Outcome: Prototype that helps users convert to accessing services online. Prototype that enables a whole new business model.

Objective: Understand the reality and needs of senior citizens to build MADA's strategic plan and prioritize subsequent initiatives.

Outcome: Persona and co-creation workshops with seniors and community organizations.

Objective: Develop a service offer to support businesses through digital transformation.

Outcome: Creation of a training path prototype for the 4.0 leader.

Objective: Support entrepreneurs to adapt to the new reality and seize new opportunities.

Outcome: Remote innovation journey to reposition and explore new solutions.

Objective: Develop a digital service offer that is customer-centered.

Outcome: MVP prototypes focused on the most important needs expressed by clients.

Past events

Consult here

In a few words...

Testimonials

Catherine was a key person in the co-creation events that I wanted to do with our future users.

I had a clear vision, but I needed my ideas to be based on proven expertise and to fit into a thoughtful and effective process: what Catherine brilliantly offered me!

She not only greatly improved the quality of my event, but also gave me the confidence that I could carry out and host this event successfully. Thank you Catherine, for your listening, your passion and your openness.

Marie-Lou Gagnon

President

Braver

Did you like our recent collaboration? It would be our pleasure to post your testimony here.

Your name

Your title

Your company

We did business with Leadeo to stimulate innovation in times of health crisis.

The purpose of the program was to push further reflexions and bring actions a step further. Thank you to Catherine and Annie for your great professionalism.

The result is achieved!

Pascal Harvey

SADC & CAE Network

SADC

Human and client-centered, these are the two adjectives that come to mind when I think back at the intervention in which I had the chance to participate.

Leadeo, through its co-founder Annie, allowed us to not only learn Design Thinking, but also to experiment with it in a remarkably supported exercise, over several months.

A real path of transformation, both personal and organizational, which has taken us elsewhere. If you are looking to push your organisation towards a better version of itself, I can only recommend their service.

Gael Humbert

Founding Partner - Head of business Development & Strategy

PINQ

The empathetic approach of design thinking made it possible to better identify the needs of our customers during our muséal ideation and renewal project.

"Putting yourself in the shoes of" to develop new concepts is crucial and the Leadeo approache brilliantly support the step-by-step reflection.

Romain Nombret

Heritage coordinator

Boréalis

Leadeo's creative heads are truly capable of activating innovation within your multidisciplinary teams for the benefit of your business strategy, in a concrete way and well connected with the needs of your customers.

Pierre Lemieux

Assistant Regional Director for Quebec a.i.

Innovation, Science and Economic Development Canada

Human-centered and above all, human. Catherine and Annie supported us in our process of developing our digital service offer with a helpful ear and insight.

The results exceeded my expectations and it is with great pleasure that we hope to renew this collaboration.

You both deserve 5 stars!

Frédéric Tousignant

Communications and digital development

Exo

I have been fortunate enough to collaborate with Annie time and time again and I am always impressed with all the new ideas that she brings.

Not only does she have a thorough mastery of design thinking, she also knows how to adapt the aim according to the target clientele with whom she collaborates.

I would evan trust her to help me overcome any challenge